Instagram is a social media heavyweight with over 1 billion users
Simply put, it is a powerful mobile sharing (photos, videos) social networking service that lets users take pictures and short videos (one-minute maximum), then share them on other social networking platforms, including Facebook, Twitter, Flickr, and Tumblr. Younger generations are arguably moving away from verbal communication, and the general population also seems enamored with visual media.
1. Customize Content for Your Intended Audience
As a primarily visual medium, Instagram can complement your Facebook marketingand Twitter advertising strategies. In addition to shareability, consider how photographs and stunning graphics can attract visitors and bring them into your sales funnel. Have a look at what the world’s most popular brands are doing to optimize their Instagram space.
2. Direct People to Your Link Wisely
Instagram does not allow hyperlinking in photo captions (non-clickable) or comments, but you can put a link (150 characters maximum) in your bio section. Most marketers use this feature to link back to their business home page, or the landing page of their current marketing campaign.
3. Limit Text Descriptions and Messages to the Bare Essentials
Instagram does not impose a character limit your posts like Twitter. However, it’s in your interest to let the images do most of the talking. Besides, since shorter Facebook and Twitter messages draw more traffic and interaction, your Instagram audience is not likely to buck that trend.
4. Maximize Engagement Opportunities
Experiment with hashtags. Choosing the right hashtags is not an exact science, so look at what others in your niche are using and consult prolific bloggers who often provide interesting word options.
5. Constantly Test and Track
In social media, trends and tendencies can appear and disappear on a dime, so keep your eyes and ears open for Instagram innovations and policy changes. By testing out new options, your performance efficiency can improve and get noticed by more visitors.
- The best times to post Instagram photos
- The appropriate frequency for your posts
- The success rate of different hashtags
- The best captions and best action words within captions
- Call-to-action (CTA) conversion rates of different campaigns