How to Increase Organic Traffic to Your Website
How can I increase organic traffic to my website? It’s a question that everyone wants an answer to.
We all want more traffic, because more traffic means more leads and customers, and more awareness surrounding our businesses.
But how can you get more website traffic? What’s the secret sauce?
Increasing your website’s traffic isn’t easy, and increasing your organic traffic can be time consuming and/or expensive.
Organic traffic is when people come to your website through a search engine without a direct marketing cost attributed to their visit.
This unsolicited, but awesome, organic traffic is there because you have created a valuable online space, worthy of visiting.
You’ve done this by creating interesting and engaging content, useful information and/or resources that has earned your visitor’s attention.
Your organic visitors didn’t click on a pay-per-click advertisement they saw on a banner. A promoted post on Facebook didn’t make them want to learn more about your website.
Nor did Google AdWords encourage them to visit by positioning your post on the top of a list with a small blue “ad” label next to it.
The Truth About Organic Traffic
Creating organic traffic through online buzz can be hard to do, but it’s not impossible.
Sure, it may be easier to throw money at the situation by paying Google AdWords money or to make a deal with Mark Zuckerberg at Facebook, but to what end?
New business owners quickly find out this marketing model is not sustainable long-term, and wish they had started an organic marketing campaign much earlier.
Exploring Different Ways to Get More Website Traffic
There are several different ways you can drive more organic traffic to your website. Some good, others not so good.
The first method, is one we don’t advocate at all.
The Hit and Hope
A lot of people set up a website, then just hope they’re going to get enough website traffic. And that’s not a strategy at all.
These days, just setting up a website isn’t enough. There needs to be an ongoing push towards creating a digital marketing strategy.
The following strategies are going to be a lot more successful than The Hit and Hope.
Content Creation and Distribution
People will visit your site on a regular basis if you give them a reason to.
You know that star on your browser that lets you bookmark a website? Your goal is to be that star for someone!
When visitors “favourite” your site by clicking that star, it means they view you as a credible source, and the content on your website adds value to their life or business.
To earn that recognition, you must provide new, engaging, and thoughtful information on a regular basis.
But what are the means to providing this information?
Well, there are two main routes that we’ve tried, including:
- Writing blog posts and news updates
- Creating a video show or vlog
Let’s take a look at how we use our blog and video show to generate more website traffic.
Our blog posts live on our website, and we post something new every single week.
The blogs we post usually contain between 1500 and 3000 words. This means we can cover the topics we write about in depth.
In turn, this gives Google enough content to hook onto, and helps us rank in Google for not only our target keywords, but also several different long tail keywords.
If you’d like to learn more about or success with blogging, check out this post about how we built a six figure business using our blogging.
Blogging works because we start to rank for lots and lots of search terms. Sure, they may only get 4 or 5 searches a month, but when you rank for 20-50 terms, that’s a lot of extra organic traffic.
We also use our blog posts to get people to sign up to our email list.
We do this by offering a free giveaway, called a Content Upgrade, in each post. In turn, people join our list and become subscribers. Then, each week, we mail them with our latest posts, building a relationship with them, and bringing them back to our website.
SEO and Digital Marketing
By ranking higher in Google, you will get more website traffic. That’s a given.
Ranking your website in the coveted 1-3 spots in Google’s SERP (search engine ranking positions) will drive a lot of organic traffic to your website.
Your content strategy should be designed to work alongside your SEO strategy, in turn, increasing your organic rankings.
A good digital marketing agency will be able to help you put together a content strategy that works for your business.
As well as pulling together your content strategy, your digital agency should be focusing on several other key techniques that will improve your organic rankings to build up your website traffic.
- Auditing and optimising your website
- Creating SEO optimised landing pages
- Building internal and external links
Each of these techniques, coupled with your content strategy, form a winning SEO strategy that will help drive a lot more organic traffic to your site.
But SEO has evolved from “pay us some money, and we’ll help you get good rankings.”
Nobody can guarantee that anymore!
Repeat after me:
Nobody can guarantee that anymore!
SEO is not a magic bullet that can be fired to help your website get ranked in Google. It’s a combination of different techniques that you can use to give you the best chance of success.
You need to be working together with a digital marketing agency to build your online presence, through all of the techniques mentioned above.
However, there are several other ways to get more website traffic.
Using the Right Keywords
Keywords are industry-specific words or phrases that when included on your website, can help search engines recognize your website. In turn, your keywords can help connect you to more of your customers online.
If you are in the business of cutting lawns, your website might include words like “lawn” and “maintenance.” These keywords are fine, but not great.
They’re not great because they’ll be difficult to rank for in Google. And it’s no good ranking 50th. You need to rank of the first or second page.
So to do that:
You must use long tail keywords including more geographic information like “Greensleeves Lawncare Services,” “U.K.’s Largest Lawn Treatment Provider,” and specific terms like “Hard Surface Weed Control.
Not only are these keywords going to be easier to rank for, but they’ll generate more local interest.
Because they are far more specific to what you are selling.
The reasoning behind this is that potential customers who use longer, more specific, phrases to research what they’re looking for are far more likely to make a purchase.
They know what they’re looking for and are ready to buy it.
On the other hand, short, non-specific words like “lawn” and “maintenance” are more likely to be used by people not yet entirely sure what it is they’re looking to purchase.
I might need to do something about my horrid lawn, but I’m still undecided between hiring Greensleeves Lawncare Services and tackling the job myself with the help of a new lawn mower and something to manage the weeds.
Long tail keywords are your friend. The more words in the phrase, in theory, the easier it should be to rank for.
But finding these long tail keywords can be a bit of a nightmare.
We recommend using Google’s Keyword Planner combined with Keywordtool.io to start generating long tail keyword ideas.
Or, splash out on a tool like AHREFs that will make finding these keywords a breeze.
Failing that, you can get help from a professional digital marketing agency.
If you’re looking to double down on SEO, check out our 17 Actionable SEO Tips to Help Skyrocket Your Rankings.
Paying For Adverts
Paying for advertising is a great way to get more people onto your website. And there are a few different ways you can do it.
Paid advertising doesn’t have to be expensive. And if you get it right, you can really double down, increasing both awareness of your brand, and (hopefully) profit.
Two types of paid advertising have risen above the rest. They are:
- Google Adwords
- Facebook Adverts
Let’s take a look at them both.
Google Adwords was the first platform that gave people the ability to buy advertising that drove people to their website.
When Gary Vaynerchuk started out promoting Wine Library, he was buying the word “wine” at less than 5 cents per click. Now, that same click would cost somewhere in the $15 region.
Paying for Google Adwords can be very expensive if you don’t understand what you’re doing.
But get it right, and you can make a huge positive impact on your business.
Blog Your Heart Out
Now that the important steps are out the way, you really, really, need to blog your heart out.
The term organic traffic is usually associated with blogging.
This is because it is a free and relatively easy way to talk about what you offer, using your website as a platform. While blogging is an effective way to create some buzz online, your blogging strategy must be carefully crafted and executed.
If you choose to blog, make sure your blog posts are these three things:
Your blog posts should provide helpful information about your business that your customers will appreciate. With so much competition online, you want your blog to stand out by providing insight and advice unrivaled by your competition.
But you shouldn’t just focus on your own business.
You need to write blog posts that your target audience will find so amazingly helpful, that they can’t help but reach out to you. Don’t be afraid to “give away the farm” in your blog. There’s no point in holding information back, because it’s not helping anyone that way.
Make your blog as insanely helpful and useful as you can, and you’ll find people will comment, link to and share your posts!
Before you start talking to your customers online, make sure you know who they are and what they care about. It will be a tremendous waste of your time to write and manage a blog if the information you present doesn’t resonate with your target market.
Like I just mentioned above, you need to write posts that directly target your audience.
You don’t want your blog posts to be good; you need them to be phenomenal.
That means the information you write in your is interesting, the narrative is engaging and it includes SEO-friendly keywords, and most importantly, there are no grammatical errors. If it isn’t outstanding, your blog can wind up hurting your brand rather than helping it.
If you don’t feel up to the task of writing your own blog, hire a writer who can do it for you. You should consider these steps when hiring a professional, be it a writer or designer.
Utilise Social Media
Now that you have a website filled with high-quality content, an interesting blog to share, and a thoughtfully developed website filled with long tail keywords, it’s time to promote your business and blog posts using social media platforms!
First things first:
Social media isn’t just a fad, it’s not just for young people.
Social media is growing. And will continue to grow.
So you need to be using it to your advantage. If your business doesn’t have a presence on the relevant social media platforms, you’re missing out.
You can use social media to drive a lot of traffic to your website.
It’s all about using the right channels, sharing the right content, and sending out the right message.
Social media can have a huge impact on your website’s traffic. It’ll do nothing if you don’t do it right. But get it right, and you could see a huge spike in your numbers.
Get Good at Content Marketing
Putting lots of content out there will help with boosting organic traffic. Patel notes that even smaller companies with fewer marketing resources can benefit with more long-term organic traffic, if they just increase the amount of content on their site.
Possibly the best way to address content marketing is to focus on blog traffic.
“If you build it, they will come,” certainly rings true here.
If you build up a quality blog with well-written articles that contain useful information for your target audience, it will attract traffic. Especially if you’ve chosen the right keywords!
Potential customers will come to see it as a helpful reference guide for your area of the market and it will boost organic search traffic.
Furthermore, more blog entries can and should result in more long tail keywords on your site, thus resulting in better on-page SEO and higher search engine rankings.
- Optimise for your personas, not search engines. First and foremost, write your buyer personas so you know to whom you’re addressing your content. By creating quality educational content that resonates with you>r ideal buyers, you’ll naturally improve your SEO. This means tapping into the main issues of your personas and the keywords they use in search queries. Optimising for search engines alone is useless; all you’ll have is keyword-riddled nonsense.
- Blog away. Blogging is perhaps the most effective way to increase your organic site traffic. It lets you go into more depth than your website allows and creates a large catalogue of helpful, persona-optimised content centred on your market niche. However, poorly-written, spammy or too-cheap content can do more harm than good. Avoid it.
- Plug into the blogosphere. The blogosphere is a reciprocal sort of place. Read, comment and link to other people’s sites and blogs, particularly those operating in your market, and they’ll hopefully read, comment and link to yours, attracting more prospects.
- Use long tail keywords. Don’t just go with the most popular keywords in your market. Use keywords that are more specific to your product or service. In time, Google and other search engines will identify your website or blog as a destination for that
- Use internal links. Once you’ve built up a decent back catalogue of content you can link to it in blogs and on your website, guiding visitors to more relevant content. This can keep visitors on your website for longer, which helps boost your search rankings. Don’t, however, overuse internal links; too many and it starts to look like spam.
- Encourage incoming links. Google prioritises sites that have a lot of incoming links, especially from other trustworthy sites. Encourage clients, friends, family members, partners, suppliers, industry mavens and friendly fellow bloggers to link to your site. The more incoming links you have the higher your site will rank. But beware SEO snake oil salesmen who try to trick Google with spammy links from low-reputation sites. Some links can actually damage your SEO.
- Use social media. Build a presence on social media networks like LinkedIn, Twitter, Facebook, Google+ etc. All of these activities help to get your name out and website address out on the internet. Read about how we doubled our social media audience in a week. Add share buttons to your site to make it easy for people to share your content. And write content worthy of sharing.
Once You Have People on Your Website
Once you have people on your website, it’s important that you don’t squander your opportunity.
You need to make sure that you’re able to convert your visitors into a lead, potential lead, or customer.
Follow these web design tips to get the most out of your website visitors.
Avoid Making Website Design Mistakes
Your website needs to load fast, look good, and instill trust.
You only have one chance to make a first impression, so you need to make it count.
Then, you need to make sure you’re offering value.
If you’re selling a service – what is it people are going to get by working with you?
If you’re selling products – why should they by from you rather than your competition?
Be transparent, and offer value.
June 15, 2019